SA label Soul Candi rolls out mobile on demand music

In conjunction with Rok Radio , Soul Candi is due to release an on-demand music service for mobile phones. The subscription based service will roll out across all three major South African mobile operators and will allow listeners to choose and listen in real time what they would like to hear rather than what is being broadcast. Furthermore, subscribers will be able to purchase tracks via their phone and have these sent to their phones memory cards rather than on the phones on board memory.

Soul Candi will be charging R10 (approx £0.70) a week for 5 hours of selected music hosted and mixed by leading SA DJ's. Cost of individual tracks is yet to be announced.

The move is certainly a pioneering one but it will be interesting to see how widely adopted this platform is.

http://www.soulcandi.co.za/

http://www.rok.tv/